The company "Grand Kakheti" has started producing the highest quality pasta and vermicelli in Georgia. The product was marketed under the name of a new brand, ,,pasta georgian". ,,georgian pasta" is produced with the latest technology, is distinguished by the highest quality and taste, is a pure natural product, does not contain any additives. The enterprise is equipped with modern European equipment and is distinguished by quality control. Foreign specialists invited to the company as consultants have installed a new technology production line and introduced quality pasta production standards, which are successfully maintained by their Georgian counterparts. The main task of the company is to compete with the imported one with a new product and gain as many satisfied customers as possible.